March 10, 2016
Contact: Angela Durrell
FOR IMMEDIATE RELEASE:
RACKING UP FANS IN WEARABLE TECH—THE NEW TREND IN STEAMPUNK AND SAFETY
Kristian Nairn (Hodor, Game of Thrones) recently posted a photo of himself on Instagram, showing off a cool-looking contraption on his arm.
“Been wearing this rather amazing Predator-style Iphone arm case from the people at @itinkr,” he wrote. “If you want one, look for Wrist Rack on Kickstarter.com.”
Inventor/designer Neil Enock was both floored and pleased. “You can’t ask for much better endorsement than that,” he says. “Kristian is an amazing actor who played an incredibly beloved character on one of the biggest shows of all time, and that really helped get the word out. I can’t thank him enough.”
A joint project between Enock and designer/creator Andy Guba, the Wrist Rack is a wearable phone case; you can strap it right to your arm for hands-free accessibility and safety while working, driving, hiking or shopping. It’s sturdy, durable and stylish, while at the same time supremely functional and easy to use. The Small, Regular or Large sizes are all handmade, fitted leather; one part fits you, and the other fits whatever phone you have. Different colors and finishes are complemented by a Steampunk edition that has become hugely popular.
“It didn’t really occur to us that people would think it was cool,” laughs Enock. “We just wanted to make something practical and useful and fun – and this just made sense to me. We’re always tucking our phones into our pockets, jackets, and bags and then digging around for them or dropping them. This makes it more accessible and safer.”
After being tapped to be featured in the SciFi/Adventure pilot SomeWhen, the actors and crew on the
show loved the invention. Then, Enock says, “Andy and I started wearing one everywhere we went – ex-
pos, trade shows, conventions, you name it. People kept coming up and asking, “What is that? How does
it work? Can it do this or that? Where can I get one?”
Andy Guba and Neil Enock
Film crews love it, as do actors like Nairn and Star Trek Voyager’s Garret Wang (Harry Kim), and Jason Mewes. It also has a healthy and growing following in the Steampunk community.
The Kickstarter project began with the goal of raising $10,000 for funding; within two weeks they had met that goal, then went on to raise more than double that amount. They have since ended that campaign and are creating an IndieGogo platform going forward as they develop more designs.
“It shows that there’s a real interest and functionality for this project,” Enock observes. “We’re really happy with the reaction and excited for what’s coming next.”